Entrepreneur, Realist, & Operator
Josh Garellek
I build companies, teams, and products — from a three-person game studio to the agency behind 500+ e‑commerce brands. Co‑Founder & CEO of Arctic Leaf. Always building what's next.
The long way here
I started in psychology at Concordia before transferring to Yeshiva University in New York to study marketing. To pay my way through NYC I worked as a bartender, waiter, and maître d' — jobs that taught me more about people, sales, and pressure than any classroom ever could.
After school came the corporate detour: a biotech company in the green cleaning space, a small e‑commerce business of my own, and an internet marketing agency. Then I bet on myself and founded Arctic Empire, a small independent game studio. What began as a simple idea for a social game became something much bigger — in 2017 I joined forces with my business partner Jon Coy, and Arctic Empire evolved into Arctic Leaf: a full-service design and development agency with a 70+ person team across North America, serving multimillion- and multibillion-dollar brands.
Along the way I co-founded PartnerPortal.io — born from a real need inside Arctic Leaf to track partner referrals — raised a round, grew it into a modern partner-enablement platform, and saw it through to its acquisition by Relevize in 2024. I also backed Purecolo, a data-centre colocation company, as an investor, advisor, and board member — and helped steer it to its acquisition by CCDS in December 2025.
My passion project is Hardline Collective — a peak-performance brand built on a simple rule: no excuses, just execution. It's something I'm building for the long term, alongside a bench of projects that includes Corner OS, an operating system for boxing gyms, ChoreQuest, an app that turns kids' chores into adventures, and my first book, No Easy Road.
The boxing isn't a coincidence. I train, I spar, and I've stepped into the ring for charity — it's the best mental reset I know, and the same discipline carries into everything I build. Off the clock I mentor founders, sit on boards, and chase hard things like 75 Hard.
- 8+Companies founded, co‑founded or backed
- 70+Team members at Arctic Leaf
- 500+Brands launched
- 2Exits — PartnerPortal.io (Relevize) & Purecolo (CCDS)
Companies I've built & backed
- Arctic Leaf Co-Founder & CEO Full-service design & development agency for e‑commerce — web, apps, and email marketing for 500+ brands. Active
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Purecolo Investor, Advisor & Board Member Data-centre colocation — backed and supported from the board through to acquisition. Acquired by CCDS 2025
- Hardline Collective Co-Founder Peak-performance brand — no excuses, just execution. Active
- PartnerPortal.io Co-Founder Partner-enablement platform for tracking referrals, leads, and partner relationships. Acquired by Relevize 2024
- Just Add Cannabis Co-Founder Baking mixes with proprietary even-distribution technology — add your own THC or CBD, get a consistent dose in every piece. Paused
- The Trade Planner Founder A guided trading journal — 13 weeks of trade planning, risk management, and trading psychology in print. Active
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Nordik Leaf Investor & Advisor Early-stage cannabis venture backed after Canadian legalization. Sold 2019
What's on the bench
No Easy Road
My first book — the unfiltered story of building companies the hard way: the detours, the debt, the exits, and everything the highlight reel leaves out.
Explore → Ebook · $10Cannabis Detox
A practical, no-judgment guide to taking a tolerance break or stepping away from cannabis entirely — written from real experience in the industry.
Explore → Family app · LiveChoreQuest
Turn chores into adventures — kids complete gamified quests, earn points, and unlock rewards, mini-games, and a virtual pet. Parents stay in control.
Explore → Web app · In developmentGarbage Sharing
A free, invite-only web app that lets Ottawa neighbours share their unused garbage-bin slots — first come, first served.
Explore → Now building · Coming soonCorner OS
An operating system for modern boxing gyms — members, coaches, classes, sparring, video review, payments, and reporting in one connected platform.
Explore →Read No Easy Road first
My first book is in progress. Leave your email and you'll get early access when it's ready.
Nods along the way
- 2019Ottawa Business Journal — Forty Under 40
- 2021Ottawa Awards — Finalist
- OngoingStartup mentor — Founder Institute, Clarity.fm, and Startups.com
Podcasts, press & appearances
- A Dealmaker's DNA Episode 52 with Ilan Jacobson — strengths, frat life, and the entrepreneurial path · 2022
- The Focus Mindset Video interview — focus, discipline, and building Arctic Leaf · 2022
- Video Interview Talking entrepreneurship and building companies
- Funnel Reboot Glenn Schmelzle's podcast for data-based marketers — martech conversations
- The Business of Customer Love Mention Me's podcast — customer loyalty, retention, and e‑commerce growth
- Capital Ventures Ottawa's entrepreneurship podcast — curiosity vs. focus, and the future of e‑commerce · 2021
- Partner-Led Growth Video interview — prioritizing and nurturing partner-led growth at Arctic Leaf · 2023
- The Future of CBD Video interview — what's coming and what to expect in the CBD market · 2020
- Bootstrap SaaS Award PartnerPortal.io — 2019 Bootstrap SaaS Award · 2019
- OBJ Profile — Josh Garellek, founder and CEO, Arctic Leaf
- OBJ Ottawa's fastest-growing companies — Arctic Leaf is heating up
- OBJ Software startup PartnerPortal.io acquired by Texas company · 2024
- Founder Institute Mentor — Silicon Valley-based Founder Institute's Ottawa startup program
Ways we can work together
Advisory & boards
Hands-on help for founders — strategy, go-to-market, partnerships — and board seats for the right companies.
Mentoring
One-on-one calls through Clarity and Startups.com — or skip the platforms and reach out directly.
Speaking & podcasts
Entrepreneurship, e‑commerce, and building teams — I bring the unfiltered version.
E‑commerce & digital
Need a store, site, or app built? That's Arctic Leaf — my 70+ person team does this every day.
Let's build something
Whether it's a venture, a partnership, or you just want to talk shop — drop me a line.